Since there is no place large enough to contain so much happiness, you shrug, you raise your hands, and it flows out of you into everything you touch. You are not responsible. You take no credit, as the night sky takes no credit for the moon, but continues to hold it, and share it, and in that way, be known. Having a Coke with You. Peanut Butter. This is a fact. And I am an enemy of change, as you know. All the things I embrace as new are in fact old things, re-released: swimming, the sensation of being dirty in body and mind summer as a time to do nothing and make no money.
Prayer as a last re- sort. Pleasure as a means, and then a means again with no ends in sight. I am absolutely in opposition to all kinds of goals. I have no desire to know where this, anything is getting me. When the water boils I get a cup of tea. Accidentally I read all the works of Proust. It was summer I was there so was he. I write because I would like to be used for years after my death.
Not only my body will be compost but the thoughts I left during my life. During my life I was a woman with hazel eyes. Out the window is a crooked silo. Parts of your body I think of as stripes which I have learned to love along. With you I know how to relax. Which is lovely. I love you from my childhood, starting back there when one day was just like the rest, random growth and breezes, constant love, a sand- wich in the middle of day, a tiny step in the vastly conventional path of the Sun.
I squint. I wink. I take the ride. This Marriage. May these vows and this marriage be blessed. May it be sweet milk, this marriage, like wine and halvah. May this marriage offer fruit and shade like the date palm.
May this marriage be full of laughter, our every day a day in paradise. May this marriage be a sign of compassion, a seal of happiness here and hereafter. May this marriage have a fair face and a good name, an omen as welcomes the moon in a clear blue sky. I am out of words to describe how spirit mingles in this marriage. She is neither pink nor pale, And she never will be all mine; She learned her hands in a fairy-tale, And her mouth on a valentine.
And her voice is a string of coloured beads, Or steps leading into the sea. She loves me all that she can, And her ways to my ways resign; But she was not made for any man, And she never will be all mine.
Admonitions To A Special Person. Watch out for power, for its avalanche can bury you, snow, snow, snow, smothering your mountain. Watch out for friends, because when you betray them, as you will, they will bury their heads in the toilet and flush themselves away. Watch out for intellect, because it knows so much it knows nothing and leaves you hanging upside down, mouthing knowledge as your heart falls out of your mouth.
Be it man. Be it woman. It must be a wave you want to glide in on, give your body to it, give your laugh to it, give, when the gravelly sand takes you, your tears to the land. A collaboration. Let go. Oh special person, possible leaves, this typewriter likes you on the way to them, but wants to break crystal glasses in celebration, for you, when the dark crust is thrown off and you float all around like a happened balloon. About Marriage.
I stood a half-hour under the enchantment, no-one passed near, the birds saw me and. The Invitation. I want to know if you will risk looking like a fool for love for your dream for the adventure of being alive. I want to know if you can sit with pain mine or your own without moving to hide it or fade it or fix it.
I want to know if you can be with joy mine or your own if you can dance with wildness and let the ecstasy fill you to the tips of your fingers and toes without cautioning us to be careful to be realistic to remember the limitations of being human. I want to know if you can disappoint another to be true to yourself. If you can bear the accusation of betrayal and not betray your own soul. If you can be faithless and therefore trustworthy.
I want to know if you can see Beauty even when it is not pretty every day. And if you can source your own life from its presence. I want to know if you can get up after the night of grief and despair weary and bruised to the bone and do what needs to be done to feed the children. I want to know if you will stand in the centre of the fire with me and not shrink back.
I want to know what sustains you from the inside when all else falls away. I want to know if you can be alone with yourself and if you truly like the company you keep in the empty moments. Introduces the accounting cycle. Basic concepts covered include double-entry bookkeeping and examination of basic financial reports such as the balance sheet, statement of owner's equity and income statement. Emphasis on cash receipts, cash disbursements, accounts receivable and accounts payable.
Some assignments made using general ledger accounting software. Intended to be the first accounting course for students who have not taken high school accounting or have no accounting experience. Course Type s :. Overview of practical business procedures, covering banking procedures ATM, statements , investment matters, budgeting, insurance, payroll and associated taxes, interest, marketing and other economic issues, and other areas important to economic survival in a highly sophisticated business environment.
Offered in Fall and Spring. Introduction to financial accounting, through the theory and logic underlying accounting procedures as well as the measurement and presentation of financial data. Brief review of the basic accounting cycle. Development of fundamental concepts in determination of income and presentation of financial position of business firms.
Exposure to partnership accounting as well as coverage of corporation accounting including stocks, stockholder equity transactions, and bonds. Introduction to international accounting as well as statement of cash flows. Exposure to some of the most popular accounting software used in the marketplace by small and medium sized businesses. Computer application packages include Quickbooks, Peachtree, and Microsoft Excel.
The AIPB Certification is a high professional standard for bookkeepers and is the only national standard. Offered in Fall only. Introduction to relevant costs for decision making, controlling, contribution approach to decision-making, and absorption costing versus direct costing effect on income. Coverage of segment profitability, budgeting, capital projects, selection and subsequent evaluation, cost volume and allocation involving joint costs decentralization, and performance measurement and transfer pricing.
Emphasis on performance standards, activity-based costing, variance analysis, and responsibility accounting. Students placed in a position or in business to gain practical experience and learn specific operational technologies.
Contact department chair for course availability. Accounting theory and practice related to the acquisition, use and disposal of fixed and intangible assets.
Recognition and measurement of current assets including cash and inventories are covered. Includes comprehensive study of financial statements. Offered in Spring only. Fundamentals of federal income taxation with emphasis on individuals. Topics include determination of income, exclusions, exemptions, personal and business deductions, credits, accounting methods, and capital gains and losses.
Characteristics of our economic system and fundamental principles of macroeconomic concepts with applications to agriculture. Effects on agriculture by money and banking systems, monetary and fiscal policies, government policies and international trade.
Introduction to industries and careers that support agriculture. Includes: Resources for major exploration incorporating regional professional societies, guest seminars, and university transfer information. Emphasis is placed on emerging trends in field practice. Examines the practice of agro-ecology: the interface of management, biology and the environment in our effort to produce food, feed, and fiber for a rapidly growing human population.
Consequences of historical and current practices and policies will be discussed as well as strengths and weaknesses of alternative practices that seek to employ more knowledge of biology and ecology. In addition to traditional topics of species identification, biology and timber management, this course examines the sociological, environmental, industrial, and political influences, as well as the economic significance on domestic and international management of forest resources.
Includes a fundamental understanding of precision agriculture; identification and use appropriate hardware and software tools; experience in developing and interpreting prescription maps; effectively use data in management decisions; and understanding of precision agriculture applications in other countries. This internship requires students to apply their knowledge at a local agricultural business or farm. Prerequisites: High School biology or equivalent and High School Chemistry or equivalent with a grade of C or better within the last 5 years.
An introduction to plant science and plant physiology spanning the areas of food, ornamental crops and sustainable agriculture. Prerequisites: High School biology or equivalent and High School chemistry or equivalent with a grade of C or better within the last 5 years.
Introduction to plant science and plant physiology spanning the areas of food, ornamental crops and sustainable agriculture. Provides opportunities for laboratory application of concepts of plant science using basic research and production practices in plant science. Principles of animal science including importance of animal agriculture, genetics, anatomy, physiology and nutrition. Introduction to soil sciences with emphasis placed on physical, biological and chemical properties as related to moisture, temperature, drainage and tillage.
Applications including land use, plant growth and environmental problems. Laboratory and computer methods for evaluation of the physical, chemical and biological properties of soil.
General anthropology is a broad field looking at human behavior cross-culturally, as well as our material productions both past and present, the evolution of our modern human form, and language. Equal time will be spent on each of the four subfields providing an overview of anthropology today.
Interdisciplinary, Honors-level version of Introduction to Cultural Anthropology. Study of diverse human cultures. Introduction of basic concepts and techniques practiced by cultural anthropologists. Topics include language, kinship, gender, economics, politics, ecology, and religion. Discussion of problems resulting when traditional societies confront industrial societies or industrialization. Students will engage in critical thinking and independent research and will develop civic engagement.
Admission to the Honors Program required. If interested, visit stchas. Introduction to archaeology, with emphasis on scientific methods and procedures, tools, and techniques used by archaeologists to recover information about the past from the material remains. Survey of common topics, including human evolutionary fossil record, modern physical variations such as race, forensics, and primate behavior and evolution.
Examines archaeological discoveries from prehistoric cultures and ancient civilizations of Africa, Asia, Europe, the Americas, and Oceania. Exploration of human achievements from earliest human ancestors to the present to develop understanding of human condition and foundations of modern world.
Introduction to history, geography, society, and culture of Ancient Egypt. Special emphasis on archaeological remains. A look at how ancient Egypt foundation for the modern world has been studied and portrayed. Interdisciplinary, Honors-level version of The Archaeology of Mythology.
Investigate what archaeology can add to the study of mythology and of the cultures that created these stories. Topics include both prehistoric and historic time periods from around the world, with a special emphasis on Classical Greece and Rome.
Exploration of practical methods of archaeological survey and excavation needed to learn about past civilizations and cultures.
Students will participate in a dig or survey project in St. Charles County or at a location such as New Mexico or Madagascar. General anthropological survey of African cultures and civilizations, past and present, throughout the continent. Exploration of topic selected by instructor. Topic varies depending on semester and instructor. Basic Arabic language skills includes speaking, listening comprehension, reading and writing, with emphasis on effective linguistic functioning in real situations.
Explores cultures of Arabic-speaking countries. Follow-up to ARB Expanded opportunities for listening to, speaking, reading, and writing Modern Standard Arabic. Continued exploration of culture, with an emphasis on Arab intellectuals, poets and writers. Emphasis remains on linguistic functioning in real situations. Precise and coherent use of Modern Standard Arabic language through development of the speaking, reading, writing and listening skills; more focus on syntax, morphology, and grammar.
Students will take part in meaningful, functional communication that might be encountered in real life complex situations. Varied reading and writing activities representing cultural topics will be included. Media Arabic will be introduced.
Lectures to stimulate visual, emotional and intellectual awareness of humankind's artistic heritage. Covers historically significant art forms from prehistoric through postmodernism. The course will not fulfill the requirements for a major in art.
Introduction to Macintosh computer platform. Overview of computer hardware, basic factory-installed software. Macintosh operation, troubleshooting, repair, and practices. Input and output devices, such as scanners, digital cameras, video equipment and printers. Focus on introducing students to digital art forms, software programs, and the interrelationship of art and technology.
Introduction to the basic study, use, and control of the art elements and principles of two-dimensional design that are fundamental to all visual arts through assigned problems using readings, discussion and exercises employing a variety of materials and tools. Continue to build mastery in both use and understanding of design elements and principles with specific emphasis on the interaction and application of color in design and exploration of various color theories through a series of exercises.
Introduction to the basic study, use, and control of the art elements and principles that govern three-dimensional design and structure through assigned problems using readings, discussion and exercises designed to employ of a variety of concepts, materials and tools specific to the construction of three-dimensional art making.
Introduction to drawing through variety of methods, both traditional and contemporary. Emphasis placed on analysis of space and form as well as familiarization with and control of drawing material. Introduction to line, perspective, shading, and texture.
Continuation of ART reassessing methods and analysis with emphasis on color theory and use of wet and dry media. Survey art history course focusing on historically significant cultures and forms of art and architecture in Western Civilization.
Exploration of the development of human achievements from Prehistory to the end of the Middle Ages. Exploration of the development of human achievements from the Renaissance to the 20th century.
This is a survey course on the history of Graphic Design. This course will cover the history and development of visual communication. It will begin with the development of language and will trace the evolution of word and image throughout history using the works of designers and illustrators that have influenced the continuing development of the discipline.
There will be an emphasis on the influence of technology, culture, major artistic movements, and socio-political factors on the evolution of graphic design. Focus on page layout, publication design, and layout techniques covering a range of work, from flyers, brochures, magazines, multi-page publishing as well as electronic formats.
Typography, use of space and traditional industry standards and practices included as well as prepress guidelines for both print and electronic media. Focus of course will stress the refined use of typography as a design and communication tool. Students will study the history and classifications of letter-forms and use it in the creation of various typographical designs and presentations. Typical projects may range from letter and alphabet design to the use of typographical forms as the feature design elements in graphic designs or page layouts.
Projects focus on artwork and logo creation, image correction and adjustment, combining imagery, color correction, etc. Discussion and demonstration of traditional printing technology. Review of legal issues related to digital imagery and freelance design included. Topics include the conceptualization and construction of a variety of web sites, including individual pages, HTML, email, animation, etc.
Implementation of all aspects of graphic design will play a part in the overall class. This is a continuation of student design studies, applying graphic concepts to the interactive Web. Course will focus on video art as an expressive media. Focus of the course will emphasize the opportunities and procedures in various fields of graphic design, illustration and the creative industries.
Students will be guided in the preparation of a portfolio of their work, a resume, related documents and will learn practical interviewing techniques. The intent will be to prepare students to enter the art field with a confident and professional attitude. Art History lecture course focusing on significant artistic developments and forms of art and architecture through exploration of the development of human achievements in the modern and contemporary era.
Exploration of photography, its historical development, an examination of it as an art medium, and its influence on the development of modern art and contemporary culture. Continuation of Drawing II. Emphasis on variety of drawing materials and subject matter as well as development of individual expression. Introduction to human-figure drawing through traditional and contemporary methods. Emphasis on analysis of space and form as well as human anatomy.
Continuation of Figure Drawing I with introduction of color theory and wet-drawing media. Studio art course that expands upon the core principles explored in Figure Drawing I and II along with broader experimentation in use of materials and deeper personal expression. Advanced study in studio art discipline beyond courses appearing in this catalog. Projects predetermined through interview with instructor, completed during studio times offered in discipline. Studio course where students work with oil paints to realistically represent subject matter in the tradition of Western Art and participate in critique sessions.
Paint density, texture and chemistry will be discussed. The formal aspects of drawing will be applied. Painting demonstrations are designed to help each student understand the objective of the assignments. Students will prepare their own painting surfaces in order to learn and appreciate the craft involved with the entire process of creating a finished work of art. An introduction to the fundamental concepts of painting in a studio environment.
Students will become familiar with the materials and techniques used in painting. This course will not fulfill the requirements for a major in art. Studio course where students work with paint to represent subject matter, broaden techniques learned in ART , develop personal expression and participate in critique sessions.
Continuation of Painting II. Special projects in both traditional and nontraditional materials and subject matter. Advanced course on contract individual study basis to gain greater expertise in painting.
A study of the basic principles of ceramics and ceramic art making with emphasis on the hand-building process and introduction to wheel throwing. Studio operations such as clay mixing, clay recycling, glaze mixing and kiln loading will also be covered. An introduction to the fundamental concepts of ceramics in a studio environment.
Students will become familiar with the materials and techniques used in ceramics. Continuation of Ceramics I with more emphasis on wheel throwing skills, experimentation with glazes and creative design and expression.
How to run a ceramics facility is covered through course participation in studio operations. Introduction to materials and processes of jewelry making. Techniques include cutting, piercing, filing, joining, casting, forging, soldering, and cold connections. Stress on intricacies of working with different metals and experimental media and design concepts along with personal expression. An introduction to the basic essentials of making jewelry in an art studio environment.
Students will become familiar with the materials and techniques used in making jewelry. Further exploration and refinement of metal fabrication processes as introduced in Jewelry I. Techniques may include soldering, jewelry scale casting, surface embellishment techniques, enameling techniques, hydraulic die forming and mechanism design to create jewelry and small scale objects.
Advanced course on contract individual study basis to gain greater expertise in jewelry making. Introduction to sculpture materials, skills, history, and concepts. Explores methods in manipulation of traditional and experimental sculptural media, including additive and subtractive techniques. Involves studio work, research, lecture, and discussion.
Emphasis as much on learning technique as understanding concepts and personal expression. An introduction to the fundamental concepts of sculpture in a studio environment. Students will become familiar with the materials and techniques used in sculpture. Emphasis on artisanship, exploration, and research to gain more sophisticated and self-motivated personal direction.
Introduces skills in welding and metal fabrication as well as individual media choices. May include some metal casting. Introduction to basics of figure sculpture using the human figure as reference for subject matter for modeling in clay over an armature. Some other ways of constructing the figure may also be investigated. Advanced course on contract individual study basis to gain greater expertise in sculpture. Introduction to basic traditional printmaking processes.
It is assumed upon entrance that students have no prior printmaking knowledge. Processes covered include: Woodcut black and white woodcut, color woodcut , Intaglio etching, acquaint, drypoint , and Monotype. An introduction to the fundamental concepts of printmaking in a studio environment. Students will become familiar with the materials and techniques used in printmaking. This course is designed to build upon basic relief printing processes covered in Intro to Printmaking.
This course is designed to build upon basic intaglio processes covered in Intro to Printmaking. Advanced course on contract individual study basis to gain greater expertise in printmaking.
In-depth exploration of the processes of creating art textiles. Draws upon contemporary and historical sources and personal imagery for expression using the fiber medium. Techniques include direct application of dyes and pigments with various resist methods, screen print processes, creating a dimensional fiber form, and exploring pattern structures.
Students create within directed problems and develop abilities to verbalize ideas through conversations and critiques. An introduction to the fundamental concepts of Fiber and Textile based art in a studio environment.
Students will become familiar with the materials and techniques used in Fibers. Introduction to basics and principles of black and white photography. Includes mechanical and visual aspects and darkroom skills for developing and printing black and white film.
Requires manual single-lens reflex camera. Basic processes and procedures of creating imagery through the use of new technology and other devices. Explores digital tools and processes as a means for photographic input, output and basic image manipulation. Fundamental computer skills are required. Mac platform preferred. Students will be responsible for their own megapixel adjustable digital camera minimum as well as other supplies.
Approach to photography primarily from creative visual aspect, emphasis is placed on concept development. Intermediate exploration of the aesthetics and techniques of digital photography including a further investigation of the constructed image, color management, asset management and output methods. Students will produce one or more portfolios of digital images. This course is a continuation in understanding black and white and or digital photography, and in understanding photographic images in general in terms of how they function as art work; with emphasis on technical consistency and sophistication in expression of ideas.
Advanced course on contract individual study basis to gain greater expertise in photography. Variable content covering in-depth advanced topics in technique and subject matter not covered in regular curriculum. Topics vary and may include subjects such as portrait photography and lighting, location photography: landscape and architecture, non-silver photographic processes, working with color positives, etc.
Class may be repeated for credit up to three times if different topic is studied. Provides hands-on instruction in the photographic studio in the manipulation and utilization of light for the production of professional quality images. Students are taught to accurately control lighting for portraits, objects, products, etc.
Students learn to use their technical expertise, creativity and composition skills to produce and preserve images that visually tell a story or record an event. Photographic techniques and location considerations are discussed as well as the business practices essential to be successful in the profession.
Explore techniques, materials and methods of illustration and sequential art. Projects emphasize individual creativity and concept but also emphasize best practices for working with clients. Continuation of Illustration I with an advanced approach. Emphasis on subject interpretation and individual avenue of study using variety of art mediums.
Basic processes and procedures of curating a fine art exhibition and managing exhibition space. Explore SCC's community art venue from a behind-the-scenes perspective while developing an understanding of the responsibilities of managing, funding, and maintaining exhibition space. Participation in installation and planning of SCC Gallery exhibitions. May involve field trips.
On-the-job experience in visual arts. Students may apply for an internship with artists or art-related businesses to enhance career readiness. Visual arts studio internships must be approved and sponsored by a faculty advisor. Prerequisites: One of the following: ART , , , , , , , , , , , , , or instructor permission. Field course covering art, architecture, and history of a region of the world involving supervised on-site field studies and coursework outlined in an individual learning agreement.
Includes lectures, directed readings, writing, drawing, photography, and other creative projects as well as visits to important sites and artifacts. Students must also register for and participate in approved academic study tour, study abroad, or field experience. Prerequisites: Upon completion of 31 to 32 credits of the requirements towards an AFA degree 3rd semester. A course for art majors planning to transfer to a four-year institution for a Bachelor of Fine Arts degree or a BA degree in Studio Art.
This course will guide students in how to photograph their artwork and prepare their visual art portfolio for review by the transfer institutions and exhibition spaces. Opportunities and procedures in the various fields of visual art will be discussed. Other necessary skills such as artist resume writing and artist statement writing will also be undertaken.
Topics include: scientific method, chemistry of life, cell biology, genetics, energetics, overview of human systems. Offered online only. This course does not count toward graduation. Examines fundamental principles of biology. Includes organization of living things, scientific method, cell and molecular biology, genetics, ecology, evolution, and relationship between biology and society.
Suitable for non-science majors. Emphasis on use of methodologies typical of biological studies. Compliments topics covered in BIO Provides undergraduate non-majors an understanding of contemporary scientific issues, concepts and trends in biology. Emphasis is on health and disease, genetic engineering, evolutionary aspect of organisms, introduction to ecology and the impact of humans on ecosystems and environment. Survey of human body structure and function for non-science major.
Study of all organ systems of the body along with current topics in human biology. Use of models, specimens, and investigative activities intended to enhance study of human organism. Study of biological and physical characteristics and principles of nature. Deals with diverse topics such as ecology, endangered species, pollution, meteorology, earth studies, populations, etc. Occasional guest speakers or field trips included. For non-science majors Offered in Fall and Spring. Prerequisites: MAT or higher with a C grade, One year of high school biology or equivalent with a C or better; One year of high school chemistry or equivalent with a grade of C or better.
Topics such as chemistry of life, cell structure, metabolism, genetics, and physiological processes and are covered in both lecture and lab format. Students will learn the p rocess of science in a course-based research project and will explore biological issues of public concern. Prerequisites: MAT or higher with a C grade or better, One year of high school biology or equivalent with a C or better; One year of high school chemistry or equivalent with a grade of C or better.
Provides undergraduate science majors with an understanding and appreciation of the major concepts, processes and theories of biology at the organismal and ecological level. Topics such as phylogenetics and evolution, population genetics, organismal diversity and ecology are covered in both lecture and lab format.
Students will practice the process of science in a course-based research project and will explore biological issues of public concern. Covers basic anatomy and physiology of the human body systems. Laboratory exercises reinforce lecture concepts presented in BIO A. Use of models, microscopic and gross specimens, and illustrations will enable study of the anatomy of human organ systems. Course is only offered during late start sessions.
Prerequisites: High School biology or equivalent and High School chemistry or equivalent with a grade of a C or better within the last five years.
Basic concepts of microbiology including metabolism, genetics, and inhibition of bacteria, fungi and viruses. Emphasis on human pathogens, infection, resistance, and immunity. Laboratory exercises reinforce lecture concepts and teach fundamental skills in microscopy, aseptic technique, isolation, and identification of microorganisms. Structure and function of human body, with particular attention to cell biology, skeletal system, muscular system, nervous system and endocrine system.
Activities to enhance study of topics covered in the lecture section BIO A. Use of models, charts, and both microscopic and gross specimens to illustrate various systems. Continuation of study of structure and function of human body.
Topics include cardiovascular system, lymphatic system, respiratory system, digestive system, urinary system, and reproduction. Continuation of BIO B. Use of laboratory activities to enhance study of human body structure and function. Scientific study of the essential nutrients and their function in the body. Recommended nutrient intakes, diet assessments and planning, relationships between diet and health will also be covered.
Topics in biology presented as complete course. May be repeated for credit if the same topic is not repeated. May require permission of the instructor Contact department chair for course availability. Experimental component of Biology if appropriate for the topic. Survey course covering many facets of business; a general knowledge of the modern business environment. Review of economic, social, legal, and ethical systems affecting U.
General concepts of business organization, management, people aspects of business, together with functions of production, marketing including international , accounting, finance, computers, and information systems. Introductory survey of classical and contemporary ethical theories related to current business and computer situations and problems with an emphasis on case studies and examples. Basic functions of public relations in the public and private sector.
Emphasis on history, case studies and writing, including press releases, media plans and speeches. Media's role in public relations, and role in shaping and swaying public opinion. Specific jobs and emphasis areas also covered.
Students placed in position in an agency or in business to gain practical experience and learn specific operational technologies. Presents management and organizational concepts with application to realistic organizational situations. Course structured around functions of management planning, organizing, staffing, directing and controlling. Examines many choices each organization makes on journey to achieving excellence.
Study of exemplary organizations, their operational choices, and how those decisions lead to improved financial and market performance. Addresses key operational issues in services and manufacturing such as inventory, production methods, capacity planning, production planning, total quality management, re-engineering business processes, and statistical process control.
Examines qualitative and quantitative methods in operations of well-known organizations. Covers many functions involved in personnel administration as performed by human resources department administrator and line managers. Explores aspects of human resource management: planning, recruiting, interviewing, selecting, placing, training, motivating, evaluating, rewarding, and disciplining employees.
Use of case analysis. Study of small business and its importance in American economy. Analysis of problems of small business through use of case studies.
Application of functions of management to small business environment, including personnel, finance, promotion, government relations, ethics, and insurance. Deals with people at work in various organizational situations and how to motivate human assets to work together more effectively. Analysis of how to meet needs and goals of employees within organization while making organization productive. Covers motivation theories, communications, status and role behavior and contemporary human relations issues in firms.
Basics of financial analysis, forecasting, operating and financial leverage, working capital, current asset management, short-term financing, time value concepts and practices, and cost of capital equity financing, dividend policy, convertible bonds, warrants and options. Includes role of financial manager in organization. Introduces consumer and institutional behavior patterns and overall role of marketing in the economy.
Examines marketing process and its functions, together with marketing mix place, product, price and promotion. Presents psychological and societal motivations that translate need through demand to satisfaction. Provides means to evaluate firm's capabilities, develop marketing strategies, and introduce marketing techniques to meet objectives.
Review of marketing ethics and some international aspects of marketing. Introduction to theory, practice, and techniques of advertising. Consideration of role of advertising and sales promotion. General survey of kinds and purposes of media, psychological implications of typical appeals, and limited practice in promotional programming. Coordination of advertising display and publicity in context of realistic sales promotion programs. Fundamentals of retail store organization and management, including store location, layout, buying, pricing operation, advertising, display, and analysis associated with merchandise handling.
Area retailers invited to discuss actual application of various retailing activities, e. Marketing strategy and tactics explained based on explicit or implicit beliefs about consumer behavior. Included are external influences to buying, internal influences, the consumer's buying decision process, social and ethical issues in consumer behavior. Presents information search and consumer research methods as well as ultimate consumer and industrial buyers. Fundamentals of personal selling from the determination of customer needs to the close of the sale.
Treats factors such as customer problems, merchandising knowledge, and personality traits of successful salespersons. Covers special selling topics and the role of the sales manager, together with motivation and compensation of the sales staff. Introduction to general nature of law and how its meaning affects climate in which a business operates. Survey course to develop understanding and appreciation of environments and operations of international business.
The nature of international business, international environment, organizations and monetary systems, foreign environment, and management tools that deal with environmental forces.
Examines impact of the Internet on traditional methods of marketing and related business functions. Explores existing and potential use of the Internet for marketing goods and services.
Analyzes the effect of the Internet on marketing strategy and the marketing mix. Examines how to develop an effective strategy for communicating to a targeted audience using the accelerated tools available in an online market. Urban Studies. Middle East Studies. Cornell Studies in Security Affairs. The United States in the World. Battlegrounds: Cornell Studies in Military History.
Medieval Societies, Religions, and Cultures. Expertise: Cultures and Technologies of Knowledge. Cornell Studies in Political Economy. Cornell Series in Environmental Education. Agora Editions. Cornell Modern Indonesia Collection. The Environments of East Asia. Histories and Cultures of Tourism. Histories of American Education. The Liberty Hyde Bailey Library. New Netherland Institute Studies. The Northern Forest Atlas Guides. Brown Democracy Medal Books. Cornell Studies in Money. Cornell Studies in Classical Philology.
Myth and Poetics II. Persian Gulf Studies. Religion and American Public Life. Religion and Conflict. New Japanese Horizons.
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